Greater Hillsdale Humane Society
Social Media Manager/ Content Creator- Hillsdale, MI
The Greater Hillsdale Humane Society went under a total renovation September 2019. Along with the renovation of the building came a redesign of the brand. Our humane society had a negative perception in our community, and part of my job as a content creator was to create a positive voice for the shelter.
The main target for social media is Facebook, as the shelter targets an older demographic. After starting our Facebook page in January, we have 1.1K followers and average 3K reach on each post.